Logo Fail Vs. Logo Nailed. Getting What You Pay For.

Welcome to Story Time Folks, Strap in and Grab a Tea.

Typically we don’t share this type of content, but honestly it’s just too good not to share. Our story begins at the Carroll Biz Challenge 2019, where I had the pleasure of meeting Hannah and Johnathan, the owners of Pin It Up Acupuncture. When the pair walked in, dressed to the nines in rockabilly pinup clothing and hair, I looked over to my husband and said, “I have to meet those guys, they look like my kind of people.”

Because for some reason the social anxiety gene completely skipped my DNA, I immediately pulled up an extra chair and insisted that Hannah sit next to me. I introduced myself and she had actually already knew me through a referral from another client, YES. Referrals work! Hannah stole my heart with her genuine and sincere attitude and love for her craft.

The couple mentioned that they had started logo design but weren’t happy with the language barrier issues they were having, because their logo was being designed. wait for it…

In India.

By a company that harvests clients for super cheap and outsources them to other countries. just why. -don’t get me started.

Apparently the designer was having a hard time understanding the references to Rosie the Riveter, Pin Up Style, and Rock-a-billy. Color me surprised.

Their vision was to create an illustrated version of Hannah, the owner, and to have her in a Rosie the Riveter style pose and holding an acupuncture pin. Not to mention she needed rainbow colors included somehow, the company name, and possibly a hash tag. I know, it’s a lot.

Sometimes this amount of detail can be scary, it can make a designer either turn around and run the other way, or try to talk the customer into something more simple. Sometimes Crazy Designers make it work and include as much stuff as possible and jam pack that logo full of awesome sauce like a creativity burrito wrapped too tight.

It’s me.

Im the Crazy Designer.

I just really try 100% to give people what they really want, and make it work without shooting down their ideas. Im a people pleasure, what can I say.

So we start this logo journey, it would total about 9 hours of work between original design and edits. In our edit round we played with the size of the pin up model so that it portrayed Hannah most accurately and flattering. We also played with some background shapes and colors and fonts in the typographic portion of the logo. Typical logo design steps here.

Once I finished They sent me a picture of what the first designer had done, to show me a before and after. I was speechless, and that never happens. I present to you the Failed, and the Nailed Logo.

I just look at it as a lesson learned in you get what you pay for, have you seen the tattoo memes where a tattoo of a lion are shown with $30 and $300 price tags. The extra cost really makes a difference. And honestly folks, lets keep our money small and local right?

I can’t get over how dirty the first designer did Hannah and I couldn’t be happier that I was able to be her digital fairy godmother and wave my wand over her logo, and this one is good forever, we aren’t turning into a pumpkin or anything.

So what are your thoughts? How bad do you think the first version was? I give it ten out ten, it’s offensive.