At Hampstead Marketing and Design, we love bringing fresh energy to established brands, and our recent collaboration with Freeland Electric is a perfect example. Freeland Electric approached us with a logo that has been a symbol of their company for years—the iconic Statue of Liberty draped in the American flag. While the imagery was strong, they were ready to give their beloved lady a modern makeover, and we were thrilled to take on the challenge.

Our goal was to retain the essence of Freeland Electric’s patriotic symbol while giving it a cleaner, bolder look. The first step was refining the lines, simplifying the design to make Lady Liberty stand out even more. We carefully redrew her details to give her a sleeker and more powerful presence, ensuring she would look striking in both digital and print formats.

But we didn’t stop there! To really make this logo shine, we enclosed her in a round badge, framed by stars that not only reinforce the Americana theme but also help balance and center the design. This badge gives the logo a polished, cohesive feel while allowing Lady Liberty to pop in any setting. Whether on the side of a service truck or a business card, Freeland Electric's refreshed logo is bold, timeless, and ready to take on the future.

This project was a perfect example of how we at Hampstead Marketing and Design work with our clients to evolve their brand, while respecting the legacy they've built. We couldn’t be happier with how the new logo turned out, and we’re excited to see it represent Freeland Electric in their next chapter.

If your brand is ready for a refresh, we’d love to help you bring your vision to life!

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