Client Spotlight: The Smokin' Pit BBQ Logo

We love diving into unique projects that let us flex our creative muscles. One of our most recent designs was a custom logo for The Smokin' Pit, a mobile BBQ company that brings their delicious food on the go with a massive BBQ pit hitched to the back of a truck. When they approached us for a logo that truly represented their brand, we knew this wasn’t going to be just another generic BBQ design. It had to reflect their unique setup, their passion for smoked meats, and the rustic, bold feel of their brand.

The heart of this project was the illustration of the iconic BBQ pit they take on the road. Instead of relying on stock graphics, we hand-drew and illustrated the pit, capturing its unique shape and detail to make the logo feel authentic and personal. After presenting The Smokin' Pit with several options, they chose a design that had a distinct wooden feel, giving it that rustic BBQ vibe. We incorporated bold, stamp-like fonts to evoke the idea of BBQ branding irons, adding to the strength and character of the design. To top it off, we added a subtle yet impactful smoke element, giving the logo a sense of motion and warmth, just like the real thing.

This logo wasn’t just about visuals—it had to reflect the soul of their business. With the wooden textures, bold fonts, and smoky accents, the final design not only captures the essence of BBQ but also tells the story of their mobile pit in a way that feels both authentic and memorable. We’re excited to see The Smokin' Pit hit the road with their new logo, leaving a lasting impression wherever they serve up their smoky goodness!

If your brand needs a custom logo that speaks to who you are and what you do, Hampstead Marketing and Design is here to bring your vision to life!