Web Design and logo Spotlight: Jamie Fay Holistic Wellness

Jamie Fay Holistic Wellness was a referral to us that we were exceptionally excited about. Sometimes designers can get stuck in a rut of designing a lot of service style websites that feel very similar. Jamie came to us with a vision board filled with fantasy images, deep bold color palettes and so much whimsy!

Yes. yes to all of that.

We began working with Jamie on her brand and logo first, focusing on her slogan “Dive for your Light".” We used imagery of lanterns and geometrical shapes to add volume that we envisioned as golden wire frames and smooth cursive fonts that look like Jamie’s gorgeous signature.

After two rounds we came to the final version of her logo and used it as inspiration for the home page and website. Our focus was for a smooth user experience, smooth fluid motion, and

femininity. We used images of underwater light fragments and pulled those colors into site elements as well.

What we got was a simply beautiful website that includes some great features like: