4 Reasons you need to add Every Door Direct Mail (EDDM) to Your Carroll County, MD Marketing Programs
No matter what you are trying to promote and when you are trying to promote it, Every Door Direct Mail is a great way to boost your business. It’s literally a catch-all for reaching your target zip codes.
The United States Postal Service (USPS) has a cost-effective solution for small business owners who are looking to reach potential customers. Every Door Direct Mail (EDDM) is affordable, flexible, and customizable. With EDDM, you can promote your business locally to any neighborhood without the need for addresses, names, or postage permits. Every Door Direct Mail is a great way to boost your business locally and also let your customers know you are there to help or serve them. Here are my 4 reasons to add Every Door Direct Mail to your marketing programs:
1. EDDM is cost-effective.
Every Door Direct Mail saves you money in many ways. You don’t have to purchase a permit to take advantage of EDDM services, and you don’t need to buy a mailing list or print names and addresses. In addition, the cost of EDDM per piece is approximately one third of the cost of a first class stamp. EDDM simply saves you time and money while still effectively promoting your business.
2. EDDM is flexible to fit all small businesses
With EDDM, you can choose from a range of sizes that fits your message and branding. According to the USPS, three of the most popular EDDM sizes are postcards:
(6.5″ x 9″) postcards
oversized postcards (8.5″ x 11″)
tri-fold menus (4.25″ x 14″).
EDDM can help you promote a variety of offers including special sales, coupons, events, product and service spotlights, and much more. No matter what your Maryland Small business message, Every Door Direct Mail gives you the space to tell it and the vehicle to deliver it to your potential clients.
3. The Direct Mail Market is Bare
Currently many business are not advertising or have reduced budgets due to Coviid, which means there is a void in the direct mail market currently. The best part of this void? -More people are home and checking their mailboxes than ever before. If there was ever a time that folks would be bored enough to actually finger through their mail and notice a brightly colored post card with a deal or special, it’s now.
4. Gen Z and Millennials Actually Love Mail
Studies have shown that Generations Z and Millenials (born 1980-2012) are some of the most receptive to coupons and especially mail addressed directly to them. In a world of technology and digitization, it is exciting to receive mail in the mailbox and Millenials especially love it. Millenials are some of the biggest untapped consumers for many small business sectors and cracking that code to access their business is something that marketers seek to uncover every single day.
No matter what you are trying to promote and when you are trying to promote it, Every Door Direct Mail is a great way to boost your business. You can send anywhere from 500 to 5,000 EDDM pieces per day per zip code, which gives you the flexibility to start smaller and then go big when you are ready. We are offering a special for our Maryland customers and providing a complete postcard mailer, design + printing + postage all for one low price!
choose either:
6.5 x 12 inch full color post card sent to your choice of Maryland County:
1,200 pieces: $800
2,500 piece: $1,200
To take advantage of this deal just reach out to Hampstead Marketing and Design to discuss your special and we’ll have your business in the hands of residents in your county without having to buy a mailing list or go to the post office!
